Privacy Policy


Your privacy is very important to us. This Privacy Policy is provided to inform you of our policies and procedures regarding the collection, use and disclosure of your personal information, whether that information comes from (our "Site"), purchases you make, travel you book, your registration for our loyalty program, your participation in sweepstakes or promotional activities, or your other communications to us.

This Policy also addresses our data security practices, the options you have to access and control any personally identifiable information you provide to us, and other matters. We may periodically make changes to this Policy, which will be included on this page. It is your responsibility to review this Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often. When we change the Policy, we will include the date of the last change, so that you can easily see whether there have been any changes since the last time you read the Policy. This Policy was last amended on December 8th, 2009.

While Boutique Air strives to take reasonable measures to protect the privacy of our customers, this Privacy Policy is not a contract and does not create any legal rights or obligations. Rather, the following are guidelines for protecting the information you provide to us.

What Information Do We Collect?

When using, your information and site activity data is collected. We collect and maintain personally identifiable information about customers through our web sites and through off-line transactions such as over the telephone, through a Boutique Air reservations agent or other travel agent. Personally identifiable information includes, but is not limited to, your name, address, passport number, credit card numbers, phone numbers, and email address. In addition, when you use our web site, certain user information and site activity data is collected.

How Do We Use The Personal Information We Collect?

We do not sell your information and we use it only in accordance with this policy. We use the information to complete transactions, respond to your requests and notify you of promotions, updates, or special offers that we think may interest you. We also use your information to provide you with a more effective customer experience at and with Boutique Air. In order to do this, we may process your information or combine it with other information that we have about you or that is publicly available. This enables us to customize your Boutique Air experience and provide you with more relevant offers. To do these things, we may share your information with our carefully selected business partners who agree to appropriate confidentiality and security measures and who are bound to follow terms at least as restrictive as this privacy policy in handling your information.

We use information collected from our web-servers and from site tracking to enable us to increase the functionality and user-friendliness of our site and to better tailor our site to our visitors' needs. For example, some of this information is collected so that when you visit our site again, the site will recognize you, and serve advertisements and other information appropriate to you and your interests. We also use this information to verify that visitors to our site meet the criteria required to process their requests.

As described above, some of this information is collected through the use of "cookies". Most browsers used by visitors have options that allow the visitor to control whether the browser will accept "cookies", reject "cookies", or notify the visitor each time a "cookie" is sent, but setting a browser to reject "cookies" will limit the range of features available to the visitor on our site. Please be aware that rejecting or disabling "cookies" will not necessarily limit all forms of site tracking technologies and methodologies.

To the extent permitted by law, we may disclose personally identifiable information to government authorities or third parties pursuant to a legal request, subpoena, or other legal process. We may also use or disclose your information as permitted by law to perform charge verifications, report or collect debts owed, fight fraud, or protect the rights or property of Boutique Air, our customers, our website, or its users.

How Is The Information Collected Online Protected?

We take reasonable precautions to keep all information obtained from our online visitors secure against unauthorized access and use and we periodically review our security measures. When you voluntarily provide us with information while registering or booking a reservation, such as your name, address, phone number, credit card information, and travel details, your information is encrypted and transferred over a secure connection, available on browsers such as Netscape Navigator or Microsoft Internet Explorer. The padlock icon found in most browsers will appear locked and the first characters of the website address will change from "http" to "https" if you are accessing a secure server. Do not use e-mail to send us credit card, billing or other personally identifiable information as e-mail travels unencrypted and can be read by anyone who receives or intercepts it. Once your information reaches us, we store it behind a secure firewall that blocks access to the information from outside of our network. Only Boutique Air-authorized individuals are allowed to access your information.


By using our web site, some information may automatically be collected by our web servers as you browse our site. Boutique Air also collects information by using technologies and methodologies that enable tracking, such as “cookies”.

Cookies are small bits of information that are stored on your computer by your web browser. Web beacons (also called "pixel tags") are small strings of code placed on a web page or in an email message for the purpose of transferring information. Cookies help establish a user session and allow our server to correctly provide site users with the appropriate information, advertisements and services.

Our Policy Toward Children

Our Site is not directed to children under 18. We will not knowingly collect personally identifiable information from children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at If we become aware that a child under 13 has provided us with Personal Information, we will delete such information from our files.


Identity theft and the practice currently known as "phishing" are of great concern to Boutique Air. Accordingly, safeguarding information to help protect you from identity theft is a top priority. We do not and will not, at any time, request your credit card information, your account ID, login password, or national identification numbers in a non-secure or unsolicited e-mail or telephone communication. For more information about phishing, visit the Federal Trade Commission's website.

Business Transfers

Boutique Air may sell, transfer, or otherwise share some or all of its assets, including your Personal Information, in connection with a merger, reorganization, or sale of assets, or in the event of bankruptcy. If the new entity wishes to make additional uses of your information different from those described in this Privacy Policy you will have the opportunity to decline such use at that time.

How Can You Opt Out of Marketing Communications From Us?

While most of our visitors appreciate the services that registration on this site allows us to provide, we respect the right of each visitor to control how his or her personally identifiable information is used. If you do not wish to receive communications about special offers or programs, you can opt out when the information is collected by emailing us at or by clicking on a link provided at the bottom of the e-mail communication.

What About Changes To The Privacy Policy?

By visiting our site you consent to our collection and use of your information as described in this policy. We reserve the right to modify this privacy policy and related business practices at any time by posting updated text on this site. Your consent to the various practices described in this policy does not result in a contractual relationship with Boutique Air or any of its affiliates.

Your Consent To This Policy

By using the site, you agree to this Privacy and Security Policy. This is our entire and exclusive Privacy and Security Policy and it supersedes any earlier version. Our User Agreement takes precedence over any conflicting Policy provision. We may change this Privacy and Security Policy by posting a new version of the policy on this page as described above.

How Can You Access Your Information

You can access and edit any of the personally identifiable information you've provided to us by logging in to your Boutique Air Account and clicking on "Contact Information" or "Log In Information." If you have a privacy question please email us at, or write us at:

Or write:

Boutique Air, Inc.
5 3rd Street Suite 925
San Francisco, CA 94103
Attn: Privacy